The NKU brand is more than a name or logo.
The NKU brand becomes stronger when people know what we stand for and how we fit into their lives.
The NKU brand is everything we do and everything we say.
These guidelines were created to help us get the word out.
Strong brands are rooted in a strong brand positioning strategy.
Brand positioning is the "big idea" at the heart of the NKU brand. It defines who we are, unites our messages, and influences all aspects of our culture - from design creation to the way HR writes job descriptions and recruits.