design
request

Messaging
Platform

Our messaging platform identifies key themes, ideas, words and phrases we can use when crafting our written and verbal communications.

USING THE MESSAGING PLATFORM

Our messaging platform was inspired by our brand idea—Carry the Torch. It is grounded in the beliefs that define our positioning. Called the LIT platform, it provides us with a simple, organized way to express those beliefs by focusing on three main messages:

LEADERSHIP
IMPACT
THIRST

Leadership

We’re more than dreamers, we're achievers. We're fostering a culture where hard work, determination, and individuality are encouraged and supported. We are all here to realize our full potential—and carry the torch forward.

WHAT COPY MIGHT SOUND LIKE:
Learn how to be a leader. Develop your style.
Hone your skills. Find your voice. Set your goals.
Take charge of your future. And achieve your dream.


Impact

When you’re part of this team, you can do more. We share our ideas, our skills, and our experiences with each other. Because sharing leads to growth. Not just academic growth. But personal growth, professional growth—and the growth of the communities and people that surround us.

WHAT COPY MIGHT SOUND LIKE:
Be part of something powerful. Amplify your impact.
Connect with others to solve problems, strengthen communities, and improve lives—including your own!


Thirst

Your education may start at NKU. But it doesn’t end here. It’s something you’ll take with you, everywhere you go. It’s the spark of curiosity that everyone can see. The fire that fuels a lifetime of continued development and achievement.

WHAT COPY MIGHT SOUND LIKE:
Explore new ways of thinking. Discover new ways of learning. Nourish your natural enthusiasm for knowledge and tap into your passion for ongoing achievement. Stay curious.

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