design
request

Visual
Identity

This is our face to the outside world - how we use our logo, our light path, our type styles, and other visual cues to express our message and personality.

Institutional Wordmarks

Logo
Logo
Logo
Logo
Logo
Logo

UNIVERSITY LOGOS

The NKU logos with "Northern Kentucky University" must be used on all applications that are intended for an external audience. For internal documents, please use the NKU logo. For any futher questions regarding logo use requirements, please contact Marketing & Communications.

ADDITIONAL LOGOS

For the full set of university logo lockups with colleges/departments, please contact Marketing & Communications for guidance. Use of the NKU athletics logos and Victor E. Viking (mascot) is restricted due to trademark and licensing. Please contact the Athletics department directly for usage rights and files.

Typography

VENEER

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 $ % &

Headlines relating to university level/school initiatives. Never paired with illustrated type on a single page. Used for headlines in sports related applications. Veneer is bold and impactful.

AVENIR

LIGHTROMANMEDIUMBLACK

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
abcdefghijklmnopqrstuvwxyz
1234567890 $%&

Body Copy

AVENIR NEXT CONDENSED

REGULAR • DEMI BOLDBOLDHEAVY

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
abcdefghijklmnopqrstuvwxyz
1234567890 $%&

Headlines for individual college’s materials and for more serious or professional applications where Veneer is not appropriate. The condensed version of Avenir was chosen to create the same bold impact as Veneer. Used most often in all caps.


For situations where these fonts are not available, Arial should be used.

Pattern/Graphic Language

Light path

THE LIGHT PATH

The dynamic yellow stripe represents a path that lights the way to the future while leaving behind a lasting legacy. The path is energetic, versatile and can be used in varying thickness, while always maintaining a consistent angle. Both sides of the path must be visible for the message to remain constant. The singular path always bleeds off in both directions. Represents the collective path and forward momentum of NKU. Specific uses are outlined on the photography principles page. The angle of the path is always 60°.

Light pattern

THE LIGHT PATTERN

Smaller paths of light are used as a pattern to represent dynamic momentum of many people working together. Used minimally and without the main light path. Always moving upward. Six light paths designate the six colleges in the following alphabetic order:

  1. College of Arts and Sciences
  2. Haile/US Bank College of Business
  3. College of Education and Human Services
  4. College of Health Professions
  5. College of Informatics
  6. Salmon P. Chase College of Law

The six light paths can flex dynamically, in that the heights can change (the second path does not always have to be the highest). The angle and space between paths are always consistent.


Typographic art

TYPOGRAPHIC ART

These illustrations have been created with light/fire copy to be used across any applications. The art pieces are energetic, add personalization and are a conversational call to action.

Color Palette

Main colors

The main colors are gold, white and black. These three main colors become iconic to NKU.

Gold (PMS 123)
Hex: #FFC72C
RGB: 255, 199, 44
CMYK: 0, 22, 83, 0

Grids

Collage Grid

COLLAGE GRID

The collage grid is based off the light path surrounded by multiple other (thinner) lines moving in the same direction. This grid is used as a cropping device for a collage of photography to highlight various aspects or parts of NKU.

Grid

LAYOUT GRIDS

Maintaining the grid across applications will create a visual uniformity and structure. Breaking the grid in purposeful ways with expressive typography or dynamic action shots will help add visual interest.

Graphic Language

Light path

THE LIGHT PATH

The light path is a dynamic and versatile tool that can be used in several different ways.

The light path may be used as a cropping device (with gold surrounding it) and in this specific instance the “path” becomes the image. Never crop an image into the light path without using a yellow flood that surrounds the image.

The light path may also be used as an opaque shape that crops part of an image (for use when the path becomes a holding device for body copy). Both sides of the path must always be visible to never lose its meaning.

Not every application or page has to use the light path.

*Photography above is vision for layout and style, diverse ages/gender and race should always be included.

Light path

COLLAGE/ADDITIONAL PHOTOS

The angular grid may be used as a cropping device for a collage of photography to highlight various aspects or parts of NKU. Varying color with black and white creates separation of the grid. Varying architecture and people creates visual interest.

GREYSCALE

Black and White photography may be used in collages to help separate the images and highlight the grid pattern. Black and white photograpy is also used to add hints of the grey color palette as well as to create variation in photography heavy applications. Use sparingly.

Business Cards

Front:
Business card
Business card
Business card

Special requirement (i.e. international)

Back Options:
Business card
Business card
Business card

Sample graphic provided as demonstration. Design update pending.

Back of Card: Choice between NKU logo or one of six college logos. Please contact University Printing (859-572-5269) to order.

Letterhead (with light path)

Letterhead
Letterhead
Letterhead
Letterhead
Letterhead

Letterhead utilizing the light path is for special use only. Please refer to the NKU Marketing & Communications department for files and permission to use.

Letterhead (without light path)

Letterhead
Letterhead
Letterhead
Letterhead
Letterhead

Please contact University Printing (859-572-5269) to order.

Email Signature

Jane Doe, ABC, 123
Job Title Goes Here
"Department of"or “Office of" Here
Northern Kentucky University
Mailing Address Here
O: (859) XXX-XXXX
C: (XXX) XXX-XXXX (optional)
Email address here

Clip art, quotes, and logos should not be used in email signatures due to consistency, professionalism, and various browsers that could manipulate/disrupt the layout upon receipt.

NKU Athletics

The Northern Kentucky University Athletics brand identity is designed to build a positive image for Northern Kentucky Athletics that is consistent, recognizable, and respected.

Download the Brand Identity Guidelines here.

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